The Importance of User Experience
It’s hard to know what to focus on in the grand scheme of a web presence. Your attention is being pulled in a million different directions. So what do you focus on? Well, I can’t answer that definitively, but I can point you towards the single overarching guiding paramount principle: User Experience.
If people aren’t getting what they want, why would they engage? Why would they come back? Why would they convert from searchers to clients?