The Importance of User Experience

It’s hard to know what to focus on in the grand scheme of a web presence. Your attention is being pulled in a million different directions. So what do you focus on? Well, I can’t answer that definitively, but I can point you towards the single overarching guiding paramount principle: User Experience.

If people aren’t getting what they want, why would they engage? Why would they come back? Why would they convert from searchers to clients?

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